Marketing plan
We identified the different ways to communicate to the customers and focus on the ones that would generate more sales
New website & Logo
Through a process of alignment and realignment we redesigned the website and created a new logo making sure the existing brand identity would not disappear.
Content plan
A content calendar was created to depict: What to say, How to say it, Who to say it to, and Where to say it.
Conversions & SEO
Special attention was given to Home page optimization and Sportsbook page optimization. To this end we incorporated selected content (images, keywords, offers) into key areas of those pages.
Social Media Management
We managed Facebook , Twitter, Instagram and Youtube creating posts and content.
Facebook contests
We developed several contests aiming at increasing our fan base. On average every contest raised 1000 new fans.
Display ads
Several banners were created and were placed in selective media and affiliates around the web.
Google adwords
Google Adwords account was set up and initiated to perform display and paid search campaigns.
Facebook ads
Facebook ad campaigns were set up aiming at increasing fan base and driving traffic to site.
Print Media
Several creatives were designed and were presented on print magazines and newspapers
