Bike & Sports – Wetware.gr

The case for Bike & Sports

A few details

Project Description

Bike & Sports is a modern web and print magazine dedicated to providing in-depth and thoughtful editorial that showcases cycling as part of a lifestyle. The objective of the project was to create awareness to cycling funs and cycling wholesalers and make it rank among the top Cycling specific magazines in Greece both in Print and web.

Website: http://www.bikesports.gr

How we solved it

Our approach

Contrary to competition we introduced Bike & Sports as the first free press cycling specific magazine and therefore distributed it to all cycling stores around Greece. Additionally we incorporated within the website a cycling guide including all Greek Cycling stores with their details. Gradually Bike & Sports became a point of reference both for the cycling consumer audience and for Cycling business owners and wholesalers as well.

Business Plan

Creation of a detailed business plan and a marketing plan describing analytically revenue streams, financial forecasts and objectives.

360-degree marketing solution

Editorial, Content production, Email Marketing, Social Media management, contests & promotions

Business development & Sales

Coordinated and organized a team of sales people who were in charge for the cooperation with all major Cycling wholesalers in Greece and multiple retail stores from all over Greece

Events Management

Event activations and management

1 2

People involved

10.000

Print readers per month

20.000

Unique visitors/month on website

200

Cycling store spots of distribution around Greece