Business plan
Budget analysis, PnL, Balance Sheet, Cash Flow and Valuation based on DCF based on 3 scenarios.
A few details
Project Description
The idea was to develop and design a city guide mobile application with food and drink propositions, flexible and tailored to users’ needs. At the same the service would offer effective advertising solutions to business owners. CoolRadar was selected among the most promising start‐ups to participate in TNW conference 2014.
How we solved it
Our approach
We thought: What if a digital city advisor offered us cool places to consider based on a small amount of information we provided? What questions besides location and time should the service ask to best determine what our next move will be? It is easy to know where you are located, what you want. It is easy to know where you are located, what you want and who you are witht and who you are with…
We came up with Coolradar (mobile application and web version) a tailor made city advisor for food and drink spots based on user’s situational context.
Mobile apps
Mobile applications on ios and Android
Marketing plan
Full documentation on Market overview, market needs, Goals, Target market, SWOT analysis, Pricing, Promotional plan.
Website & Web app
Presentation website where business owners can register and edit their companies details. A Web version of the app was also created.
CoolRadar’s features and services include:
- A comprehensive database of business places allocated to more than 20 categories in the food and drink sector.
- A CoolRadar site for each country of operation (currently UK and Greece), presenting the application and giving business owners the opportunity to pay online and subscribe their business to the proposed listings.
- On line Business users profiles to manage company profiles within CoolRadar
- Cool Radar algorithm: a unique system that generates lists of businesses based on users’ situational context
- CoolRadar CMS: a unique system where several company profiles are created to match users’ searches and preferences
- A team of scouts who discover the best places in the city through their thorough examination and along with the contribution of the business profiles generated by the business owners enter the subscribed businesses in the appropriate proposed listings.
- Web version application, iPhone application, Android application, Tablets, Mobile Version
