Papadopoulou biscuits

The case for Papadopoulou Biscuits (Γεμιστα Παπαδοπουλου)

A few details

Project Description

We created a contest on Facebook aiming at increasing popularity of Gemista fan page and the brands awareness.

Gemista Facebook Page: facebook.com/GemistaPapadopoulou/

How we solved it

Our approach

Current and new fans of the FB page pick a Christmas wish card, choose their friend whom they want to send the wish, write a personal message and send the card. The card is posted on their friends wall. Besides the personal message a promotional message by the brand is also included.

How it reached prospects

Methodology of promotion

The contest was mainly promoted through friendly fan pages and friends of fans producing a viral effect on Facebook. The more wishes sent by participators the more of their friends saw their activity who in turn participated in the contest themselves.

Achievement

Social Explosion

There were 2.485 participators who send their christmas wishes through the contest to 40.744 people

1 2

6.262

Daily reach

265.000

Total impressions

40.744

Wishes were sent

2.485

By fans of Gemista biscuits