Qubo.gr – Wetware.gr

The case for Qubo.gr

A few details

The Project

Qubo.gr is a recommendations website and mobile/tablet application that works as a trusted source for experiencing the city. Qubo helps people discover the best places to eat, drink, shop based on the votes, recommendations of an active community and the informed opinions of its experts scouts.

Website: www.qubo.gr

Some special

Specifications

Qubo approach enables real-time city search results, online bookings and purchases in an endlessly flexible way whilst offering:

What consumers really want (tailor made propositions, online booking and purchase features)
What brands really expect from a media (effective advertising and sales functionalities)

How we solved it

Our approach

After development and implementation the projects goal was to create awareness to consumers and make them form a community, create awareness to business owners, increase traffic and sell the platforms business services and ads.

What the customers see

Frontend Development

Qubo’s features and services include:

A comprehensive database of business places all over Greece allocated to more than 20 categories along with users’ recommendations and tips.
Business users special tools to manage promotion and communication of their businesses within qubo
Professional scouts who write tips and articles regarding city life.
iPhone app, Android App, Tablets, Mobile Version
Embedded newsletter mechanism
Embedded deals mechanism (e-shop)
Social community with comprehensive profile pages for each member
User-created list of local guides
Google Maps display
Share reviews and articles on Twitter and Facebook via application
Log in capability through Twitter and Facebook

1 2 3

Business Plan

Financial forecast, financial analysis, budget analysis, Sales forecast based on business model.

Marketing Plan

Definition of Mission statement, goals, objectives based on the projects target market and segmentation scenarios.

Media & Content plan

Allocation of promotional activities and content publicity based on metrics, KPIs, objectives, goals and events .

Social Media management

Management of Facebook , Twitter fan pages

Facebook contests & campaigns

Run 4 major Facebook contest campaigns reaching more than 200.000 fans per campaign.

SEO

SEO analysis, SEM, content writing/editing, incorporation of selected content (images, keywords, offers) into key areas of major pages.

Google analytics management

Google insights, creation of special filters, set of goals & objectives, Set up of comprehensive reports.

Google adwords campaigns

Display & Paid search and Youtube campaigns formed into groups.

Design of leaflets, brochures and catalogues

Addressed to both consumers and business owners.

People involved

Working years

200.000

Unique monthly visitors

800.000

Monthly page views